Nihi Sumba
Experience the epitome of luxury resort living in Sumba, Indonesia - across 27 uniquely designed villas, each featuring private pools, An incredible amount of land to explore, with with the entire property encompassing 567-hectares of land.
Recognized in:
The World's 50 Best Hotels 2023
Condé Nast Traveller - The Gold List 2023
World's Best Awards - Top 50 in the World 2022
TripAdvisor Travellers Choice - Best of the Best
Initial Strategy & Marketing Plan
“Our objective is to enhance Nihi Sumba's social media presence, engage the target audience, and position the resort as the ultimate destination for luxurious and immersive travel experiences.
3 Content Pillars
By focusing on these three content pillars, Nihi Sumba can offer a diverse and compelling narrative that appeals to a broad audience, emphasizing the holistic luxury experience the resort provides— integrating culinary excellence, breathtaking aerial perspectives, and a plethora of land and sea adventures.
Food & Culinary Experience
Showcase the journey of fresh, locally-sourced ingredients from Sumba's vibrant landscapes to the expert hands of Nihi Sumba's culinary team. Feature chefs, farmers, and artisans, emphasizing the resort's commitment to sustainable and community-focused dining experiences.
Aerial Photo & Video Coverage
Take followers on a visual journey with stunning aerial footage capturing the natural beauty and architectural marvels of Nihi Sumba. Showcase the expansive landscapes, secluded beaches, and lush greenery, providing a captivating perspective that emphasizes the resort's integration with its surroundings.
Land & Sea Activities
Develop a series of content that explores the thrilling land-based activities available at Nihi Sumba. This includes horseback riding along the beach, jungle treks, and cultural excursions. Capture the adrenaline, natural beauty, and cultural richness that define each adventure, creating a sense of anticipation for potential guests.
Performance Highlights
Initial Audit:
With post engagement being one of the top priorities of the brand, we were able to determine the average amount of likes per post was 1,300
274% INCREASE
in engagement in terms of the amount of likes on a typical static feed post. Such significant growth in engagement is a clear indicator of the effectiveness of our content strategy and the resonance it has with the audience. This is a positive indicator of audience engagement, content relevance, and overall success in our Instagram marketing efforts.
A collaborative post that garnered about 300,000 total views, and over 16,000 likes in a captivating reel - and over 2,400 shares
1,177% INCREASE
in engagement. This increase for Nihi Sumba, driven by the content strategy we focused on, is a testament to the effectiveness of our approach. It not only enhances the resort's visibility on social media but also establishes a positive and engaging online presence for Nihi Sumba within the luxury travel community.
Our journey with Nihi Sumba was nothing short of extraordinary. Working on this project has not only been a professional endeavor but a personal odyssey, allowing us to immerse ourselves in the unparalleled beauty of this luxury haven. Capturing the essence of Nihi Sumba through our photo and video services has been an amazing experience, and we are immensely grateful for the opportunity to showcase the resort's unique charm. As our lens framed the stunning landscapes, luxurious accommodations, and the warmth of the local culture, we were reminded that Nihi Sumba is not just a destination; it's an experience of a lifetime. We extend our heartfelt gratitude to Nihi Sumba for entrusting us with the task of capturing its magic, and we look forward to sharing the visual narrative that echoes the beauty and allure of this extraordinary retreat.
If you are looking for similar services for your brand - I invite you to reach out! We are ready for any adventure.